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In this case though, with respect to consensus vs. leadership I'm torn - part of Wikimedia's mandate centres on key words "collaborative" and "open".
There's also a difference with consumer reports taking advertising and Wikipedia placing a leaderboard on the site. Wikipedia's ads could be completely 3rd party managed and determined at auction whereas consumer reports would be charged with operating the sales department in a similar manner as other magazines (sales office, direct contact, ...).
In the case of Wikipedia I'm not 100 % pro advertising, but I am 100 % pro profit generating. There are a number of ways they could generate profits - advertising being a single one - and like many decisions, the pros/cons of each alternative should be weighed.
Thanks for the link to the song - I hadn't heard it before. It's worth pointing out that Neil has learned to embrace profit. His decision to ignore potential advertising dollars, while maybe altruistic, could be thought of as a simple profit-driven decision:
Would accepting advertising money generate more profit than the number of fans who would be alienated; or, would shunning that profit from ads only strengthen his fan base (and therefore his main profit generating engine for years to come)?
i've spent some times with regional leaders of wikimedia outside the US and they all talk about the inside fights ... so imagine if they had 100 millions to spend.
Greed is good if you apply it to knowledge ... profit is more complexe has it gives power.
I am still thninking over this but the answer is not stright forward.
Wikipedia should make money as mozila but they need clear (i.e managed) goals before harvesting dollars.
You're right that before Wikipedia embraces profit they should have clear and manageable goals set. But that's the exciting opportunity for them - with the type of money they could generate the goals could be wonderfully lofty.
By the way - great take on greed is good as it pertains to knowledge. I'm going to incorporate it into a post at some point :)
This, however, would be an extremely complicated matter. How would the money be allocated? Who gets to make the final decision?
I certainly wouldn't want to see Wikipedia turn into a for profit venture because it was written by hundreds of thousands of people who got no compensation for their work other than the satisfaction of knowing it was going to help educate people. I don't think a company should profit of those people's good will.
But as a social venture as you mentioned above, yes... it could be a really good thing.
Profits and operational costs aside, there are certain qualitative aspects that no one is addressing... in a nutshell, having ads on the site just wouldn't *feel* right.
Before you lambast me as a hippie, go watch PBS.
What the heck is up with those ads? They smell. Badly. But instead of trying to solve the real problem, a lack of public/govt funds, they sought the easier solution to generating operating revenue.
I believe there are more creative solutions to overcoming the challenges that Wikipedia faces.
In addition, I wonder how many people crying over this debate have actually donated themselves?
I did not donate to wikipedia... but i'll offer my eyes.
You should listen to Jason calacanis Last podcast (#11).
Nearly all the debate on mentization for wikipedia started there. And I've been participating since the beginning.
I am open for discussion.
As well, the counter argument to the supposedly smelly ads on PBS is that taking grant money - regardless of how insignificant in size - changes the organization's course.
I agree that ads may not be the right way to monetize Wikipedia, I'd love to see some creative alternatives presented, but I do not think that profit should be written off simply because it doesn't feel right.
I'll vote for sustainability that doesn't feel right well before I'll support a feel-good demise.
Buy bibliography (books, music ...etc) ... with an opt-in pop-up ?
If bibliography is well done enough you've got a book for everything.
That's all I came up over the last two days.
Or maybe I'll pay 1$ for every user that register on U.[lik] from wikipedia if they right an article (freely of course) that describes the service. I've been banned because my alexa ranking was too small (when many Recommendation Systems described in the collaborative filetring page were a lot smaller and for some as "good" in term of "reduce-usability" as ours).
And I'm sure, scrutiny will be huge on these "clients" or on "bibliography" if we go that way.
A lot of comas ";-)"
Because, even if, as you, I want sustainability ... I don't want to be catalogue as "profit greedy geek" (he, you can tag my profile on U.[lik] : http://wwww.u-lik.com/leafar )