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Thanks for the kind words...
Without properly managing the site to continue to create the potential of possible benefit the audience quickly becomes a crowd that disperses.
It's the management of the performance (MySpace's promise of potential benefit) that is an element of the sustainable business model.
Your job is to be Ryan Seacrest.
Without a potential promise there is no sustaining value. Without a sustaining value the audience disperses - in search of another performance that holds a potential promise.
Without an audience Ryan Seacrest is simply a guy with a really big smile. Your job is not to smile, but to ensure that the potential promise is always visible to your audience.