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I think finding users / adopters is a matter of knowing who exactly your customers are. If the adopters you are targeting are heavy web users, well these days that is a pretty big, undefined group. Four years ago it wasn't.
Marketing to everyone is difficult. Building stuff that services a particular audience is more efficient and fruitful.
I came across your blog while exploring getglue, and spotted the article on Web 2.0. I just attended a conference in Shanghai on Web 2.0 in the classroom.
I was interested in your concerns from the computer and tech world point of view. Although a literature teacher, I went because of concerns many teachers have about the impact of Web 2.0 in the classroom, if people forget it is just a tool and that it all still has to happen in the classroom.
I would have enjoyed hearing you give the talk.
Coverage for the session:
ny times: http://bit.ly/4hwq5D
pc world: http://bit.ly/2Jumfs
cnet: http://bit.ly/MhqLp