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I also think I've been reading too many marketing blogs and it's turned my brain to mush, but that's a whole other issue.
Personally, I don't know the answer to that.
I do know that my thoughts are waning. Maybe I need to Madonnaize the site and reinvent Disruptive Thoughts.
And I think a cowboy hat and some high heel boots would do this site quite well.
And, I also think that the "disproving" of Peter's thesis by showing that Techcrunch and Gigaom etc. are experiencing rising traffic levels rather than decreasing amounts actually helps to support the thesis. Two possible reasons: 1) with so much more noise, they're able to cover so much more "content"; 2) early traffic was driven by (to borrow from Moore's technology adoption curve) innovators and early-adopters and now traffic is rising significantly because the much larger early-majority is getting involved in the space.
Anyway, stay tuned for cowboy hats and high heel boots at Disruptive Thoughts (it's about time)